E-commerce website needs to so fast that customer need not have to wait much. In current scenario time is very important aspect for an e-commerce store. Below I will let you know how you speed up your online store and increase your website performance. 1) Minify JS and CSS: Website have so many js and css. It takes alot of time to load the home page. It will give a bad impression if website home page took long to open. We need to minify JS and CSS of magento store. For merging CSS files: 1) Login into magento admin panel. 2) System -> Configuration -> Developer -> Merge CSS files For merging JS files: 1) Login into magento admin panel 2) System -> Configuration -> Developer -> JavaScript setting -> Merge JavaScript files 2) Gzip Compression: Gzip compresses web pages and stylesheets at the server level before sending them over to the browser. <IfModule mod_deflate.c> # Compress HTML, CSS, JavaScript, Text, XML and fonts AddOutputFilterBy